July 18, 2010

Faith and the Consumer

by Rev. Dr. Jim Carlson

Amos 8: 1-12

In the early 1950’s one drug which was used to treat infections was called Chloromycetin. A powerful antibiotic, this drug was often prescribed for the most minor of ailments, including sore throat, cold, flu and acne. Produced and heavily promoted by Parke-Davis Pharmaceuticals, it was prescribed at a rate of about four million times a year.

Advertising for the drug often carried pictures of smiling children remarking about how it tasted pleasant and didn’t need to be refrigerated like other antibiotics.

The drug should really have been used, if at all, in more serious infections like Typhoid and Rocky Mountain Spotted Fever, and only when other drugs were ineffective in treating those diseases. Witnesses in congressional testimony testified that 90% of all the prescriptions being written for this drug were inappropriate.

It had been known for years that Chloromycetin had terrible side effects, including aplastic anemia, which keeps the body from producing blood and results in a painful death. Thousands of people died from taking this drug. But its producers kept marketing it and doctors kept prescribing it, despite the warnings being sounded.

The company was eventually called to testify before the US Senate regarding the effects of Chloromycetin. One senator, Gaylord Nelson of Wisconsin, was particularly perplexed by the difference in the way the drug was advertised in the US, vs. England.

He noted that in American medical journals the advertisements carried warnings that the drug was known to have fatal side effects. In British medical journals that warning didn’t appear. Nelson asked the drug company representative why the warning didn’t appear in the British journals.

The representative replied that the company had complied with British regulations regarding advertising of pharmaceuticals. In fact, they were in compliance with the laws of every country in which the drug was sold, and it was sold all over the world.

Now let me translate what that means into plain English: Since they don’t require us to mention that this drug has killed a lot of people and ruined the lives of many more, we’re not going to say anything about it. We’re only mentioning the death part when we’re required to.

Those of you who remember Senator Nelson can just imagine how he reacted to that statement. He said, “So you mean to testify that your company will stand on the proposition that we will send drugs to Tanganyika, we will send to Latin American countries, we will sell drugs to all the underdeveloped countries in the world and since they do not have any standards, we will fool them all we can and make a big profit and never tell the doctors that there is a serious risk of blood dyscrasia?”

The drug rep responded by saying that Nelson was indicting every drug maker in the US and the UK. Nelson said, “You bet.” In February of 1968 the FDA finally agreed to mail a warning to every physician in the country about the devastating effects of the drug. Five months later production of Chloromycetin was down 80%.

Now you might wonder what this story has to do with a prophet named Amos who lived in Judah about 2750 years ago. I would reply by pointing out that of all the things a prophet might speak about, of all the issues which he might confront in society, of all the concerns he might raise to the king and the Israelite religious leaders, in Amos 8 he speaks about consumer fraud.

Now you might think that’s kind of odd, but that’s the word of God that Amos says he has been told to speak. Now I want to give you enough background on what’s happening here so that you understand the situation Amos was confronting.

Amos lived at a time when the Promised Land was divided into two kingdoms: Israel in the north and Judah in the south. Amos was a farmer and a shepherd from Tekoa in the southern kingdom of Judah. But he was called by God to go north and speak to the king of Israel.

The king at the time was Jereboam II, who reigned during a time of general peace. But the peace of his reign masked a situation in Israel where wealthy land owners and bankers and nobles took advantage of an unjust and corrupt legal system for their own financial advantage.

Those who had even the smallest amount of debt were often foreclosed on by greedy financiers who knew that they could keep the foreclosed land for themselves. The poor were often forced to sell their own children into slavery when they couldn’t afford to pay the bills.

When one of the peasants went to court and tried to ask for justice, the wealthy frequently bribed the judges to rule in their favor, cheating the poor out of what little they had. Amos rails against all of these practices, saying that God will eventually see to it that justice prevails.

As you might guess, Amos was not well received by Israel’s leaders. He was confronting them with their systemic abuse of the poor in their society. Ending these abuses would require them to give up their substantial financial advantage over most of the people in Israel. They weren’t about to do that.

The priest Amaziah told Amos to go back home and prophesy in his own country. Amos responded by saying that Israel would be invaded and the priest’s own family would be killed, while he would be hauled off into exile in some other country. Amos sounds like a real expert in public relations, doesn’t he?

In the passage we read for today Amos again prophesies that Israel will be invaded and demolished by another country. God shows him a basket of ripe fruit to illustrate just how ripe Israel is for the taking by the Assyrians.

Why would God allow something so horrible to happen? Here’s where the consumer fraud part comes in. Merchants in Israel during this period were known to defraud consumers who went to buy wheat to make bread.

They were more concerned with making money than having any semblance of godliness. Merchants were prohibited from selling on Saturdays. Six other days of the week they could sell to their hearts desire. But Saturday was the Sabbath, and they were supposed to rest. God commanded so in the Ten Commandments.

But the merchants were so profit driven that they complained about having to close up shop on Saturdays. Never mind the fact that the God who gave them their land was supposed to be worshipped that day.

The same thing happened for some of the religious festivals. The Israelites were required by divine law to observe a religious festival at every new moon. At that time they measured the length of a month by watching the moon. When at least two people saw the sliver of a crescent moon appear in the sky, it was a new month, and the people observed a holy day as commanded by God.

But these New Moon rituals got in the way of business. You weren’t allowed to work during one of them, so business owners again had to close up shop. And they complained about it costing them money.

Again these are God’s own people whose ancestors were taken out of slavery and given this land. They’re making money hand over fist and they’re complaining about observing the religious holidays their God requires. It’s amazing how money causes us to lose perspective.

Another problem Amos raises is the outright defrauding of consumers who bought wheat by volume for bread. An ephah of wheat is roughly equivalent to a bushel. So when you went to buy wheat at a public market the merchant would measure out a bushel, fill it with wheat, and you took the wheat home in your own container.

The problem was that those bushels somehow seemed to get smaller and smaller as time went on. Merchants knew they could make more money if they used smaller bushels and told people it was an ephah. Since all the merchants were doing it, no one had any recourse but to keep ponying up more money for less food.

Another scam involved the process of paying for goods. Merchants received payment for their goods by the shekel. The shekel wasn’t just a coin, it was a measurement of weight since not all coins weighed the same. So you put your money on a scale and kept shelling out until the weight of your money was a shekel.

The problem was that merchants were notorious for rigging the scales in their favor. Consumers were surprised at how much more money they had to put on the scale to reach a shekel. The merchants swore that they were using standard weights, but the peasants knew better.

It was a systemic way of cheating people and dishonoring God, and the leaders of God’s own people were the perpetrators. Amos prophesied that natural occurring events, which people interpreted as divine warnings, would occur as a way of communicating God’ displeasure with Israel.

He talked about earthquakes and eclipses. Those events would be followed by tragedy and sadness. Amos said that if they people kept doing what they were doing, God would eventually stop sending them prophets. Then the society would wander aimlessly without any divine guidance.

The book of Amos is not a happy book. It’s fascinating, but not necessarily uplifting. But those of us who want to understand the connection between the Bible and the way we live our own lives have to ask ourselves how the message of Amos applies to life in our day and age.

I don’t think there’s any way to get around the fact that at least in Amos, God’s sense of justice in Israel requires businesses to be fair and honest in their dealings with consumers. Consumer fraud is a theological issue – it offends God’s own sense of justice and righteousness.

People in a society need to be able to trust their merchants to put out a product that is what they claim it is and does what they claim it does. They need to know the bad consequences of consuming the product, as well as the good ones.

They need to trust that the method of payment for goods and services is honest, that the true costs of a product are not being concealed as a way of dishonestly influencing people to buy something.

Those are not simply market issues – they go to the very core values of society. For us as people of faith those issues are faith issues. We cannot talk about the Christian faith and not talk about fair business practices. Amos wouldn’t stand for it.

One of the problems we having in talking about this issue is that everyone has a different idea of what that justice should look like and how it should be implemented. In the US you have two major schools of thought, even though there are a variety of approaches.

One approach, a traditional approach in our country, is to say that consumer fraud should be dealt with by the free market. If consumers at one wheat merchant think the ephah being used for measuring wheat is too small they should patronize another merchant who sells a more honest ephah of wheat.

If enough people abandon the dishonest sellers, those sellers will eventually straighten up and sell an honest ephah for an honest shekel. If they don’t, they’ll go out of business.

You see people advocating heavily for this approach to solving all kinds of problems in society, some which are not even rooted in business. For example, one of the candidates for the US Senate from Kentucky, Rand Paul, sees this as the best approach to solving problems of racial discrimination.

Right after he won the primary election he was unabashed in saying that he disliked civil rights legislation which made it illegal for businesses to deny services to someone because of their color.

While he hates racism and would never patronize a business that discriminates, he felt that businesses should be allowed to discriminate against people because of their race. When consumers find out that a business discriminates, they will stop patronizing that business until the owner changes the policy or goes out of business.

The problem is that until the late 1960’s we took that approach to racism in business practices and despite what Paul says, the market didn’t put racist owners out of business. Some of you can probably remember the days when businesses could and did discriminate against people of color.

And because the market didn’t solve this problem on its own, the voters decided to step in and make it illegal. Even when it had the chance, the market failed fix serious business related problems like child labor, fair labor practices like overtime, employee safety practices, employee disability compensation, and others.

And despite all the bluster by people who are vehemently pro-business and pro free market, the market has failed to stop employers in any state from hiring undocumented immigrants to work illegally for them.

In other words, the people who gripe about the Mexicans coming here illegally are some of the same people who hire them illegally to work on the cheap. Market forces have been unable or unwilling to fix that problem.

This approach has done well in terms of forcing companies to put out a better product at a lower price. And to some extent it has kept businesses from being fraudulent in their claims about their products. But it has its limits.

The other major school of thought is that the government should have a strong role in regulating business practices and ensuring that consumers are not defrauded by business owners. That has been the approach of most developed countries in the last 50 years.

We have all kinds of state local and federal departments dedicated to ensuring that all the different aspects of business are carried out honestly so that an ephah is really an ephah wherever you go.

That approach has its good and bad points too. It has raised the standard of working conditions in our country, it has helped consumers be more informed about the products they buy, and it has raised the standards of business practices.

At the same time businesses have always figured out ways to get around regulation and oversight. Some of the regulations force businesses to jump through unnecessary hoops in order to sell their products. And some people just don’t think government bureaucrats have any place overseeing businesses that they may not understand.

When you look at the book of Amos and consider these questions, I don’t think Amos is really on either side of this issue. He doesn’t advocate a strong government role or the forces of the free market. For him the question is one of personal righteousness on the part of business owners.

Fraud is not just a crime for Amos – it’s a sin, one that God will not overlook. That can be a difficult argument to make these days since business owners are not required to have any religious leanings at all.

What we can say is that Amos describes God as being on the side of the consumer in his situation, and that God requires honesty, fairness, and justice from those who are privileged to have their own business and set business policy. I think that’s something most people of faith can agree on.

A few years ago we were trying to raise a little extra capital around here by selling off some old outdated audio and video equipment on E-bay. We had all kinds of video cameras and sound equipment and film projectors.

I started selling these items over the internet to people and they would send the church the money. We actually made a good chunk of change on some of them. But one of the things you have to do in order to sell on E-bay is guard your reputation as a seller.

If you sell someone something and it doesn’t turn out to be what you said it was or work like you said it works, buyers can complain and lower your rating as a seller. If buyers do that, you won’t be able to sell in the future because everyone who buys on E-bay will know that you’ve misrepresented an item you’ve sold. They’ll just buy from someone else

One of the items I tried to sell was our church’s old reel to reel tape player and recorder. As far as I could tell it worked. I played an old tape of a sermon from the 1970’s and heard it clearly.

I couldn’t tell whether or not it recorded though. I plugged in a microphone and the meter registered my voice when I spoke. So I assumed that the machine would then record my voice since it was picking it up.

I sold it to some guy on Long Island who wanted to play some of his old reel to reel tapes. I assured him that everything worked. But he couldn’t get it to record anything. He took it in to a place that services old equipment and was told that the recording mechanism couldn’t be fixed.

So he filed a complaint on E-bay, saying that I had misrepresented the condition of that item. And he was right. I just didn’t realize it. He knew I was selling on behalf of a church and remarked in his complaint about how ironic it was for a church to be misrepresenting items that it was selling.

I felt terrible about it so I offered to give him his money back if he was willing to take the bad mark off my reputation as a seller.

He said that was fine and sent us back the recorder. I felt bad because I had to go to Dennis and ask him to write a check for the refund. Dennis was really great about it, and when he sent the guy his money back, my seller rating went back up again.

When we go to work, even if we’re not the boss, even if we don’t set policy, our own commitment to holiness requires us to be honest and forthright about the products we sell, the services we provide.

Honesty isn’t simply good business practice. We shouldn’t be honest just because we fear the consequences of being dishonest. We should be honest and fair because we seek to be like the one who gave his life for us.

Fairness is not simply an issue of government policy or market forces. It is the only was people can live with one another in this world. It is at the heart of what we mean when we follow the greatest commandment of all: love your neighbor as yourself.

Whether it’s in measuring an honest ephah of wheat or providing the services we claim to provide, we must always treat those around us with the fairness we would want to receive.
 

 

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